When starting out online you will be faced with the question SEO or PPC - which one should you use?
Google PPC or pay per click is a type of web advertising which allows you to bid to get your ad seen on the first page of Google. Bids are most often gauged as an amount per click or cost per click (CPC). A budget is set and each time a user visits a website, the bid amount is debited from the bidder's account. This is a really great method of getting new visitors to your site, and you can get to the top of Google almost instantly, but obviously there are costs involved.
SEO is basically the process of altering a web page or website in order to improve the search rankings of that page. SEO focuses on ranking in the organic (natural) or free listings on the search engines. To naturally optimize your website to appear high up on Google there are various things that need to be put in place on your website and steps that need to be taken. Once these are put in place, it can take several weeks, or even months, for your website rankings to improve.
So the question is, which should you use, SEO or PPC? There are arguments for doing both SEO and PPC. Doing PPC and really getting the most out of it is a skill unto itself and if you don't do it right it can prove to be an expensive and unfruitful exercise. Natural SEO brings in free traffic but it can take a long time to get to the top of the search engines and, if there is steep competition for your search term, could be nigh on impossible.
So the best course of action, as far as I can see it, is to reinforce your internet marketing efforts by using both PPC and SEO. Once you are getting listed on the first page of Google through your natural SEO efforts you can turn off your PPC advertising or target other terms.
Want to know more about how you can get your website listed on the 1st page of Google check out my Free Report: SEO Secrets
Leonardo Wood specialises in teaching website owners how to do their own SEO.
For Instant SEO Tips to Help You Get Your Website on the 1st Page of Google click: SEO Tips
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