Search Engine Optimization (SEO) Basics

SEO is the abbreviation for Search Engine Optimization. This is the process of enabling a website to get very high rankings in the search engines through the use of various tactics. More traffic for your website is generated when it is ranked high on search engines.

Website Ranking
Google and other Search Engines have a page ranking system. When your page has a higher rank, your website is considered more relevant. Larger and more relevant websites receive a higher ranking.

Keywords
Keywords are the words that people use to find things on search engines. Words that you expect your site will be listed under. Try to pick specific keywords when you are selecting them. Your site won't be in the top ten as the result of one keyword. Some persons believe that you should attempt to have keywords with your domain name. Keywords should be included in your website's title and summary. It's good to have keywords in those fields because search engines pay lots of attention to those areas. Additionally, it is a good idea to insert the keywords and descriptions META tags into the contents of your page headers. The reason for this is that they tell the search engines the subject of your site. You should put specific keywords that you want to optimize in the H1 and H2 tags on your website.

Content
Next, you will want to use the keywords you've picked for your site to change the content of your site. It's good to have a lot of pages on your website -- the more the better. Google and Yahoo and many other search engines give a higher priority to larger websites.

Backlinks
SEO requires the use of backlinks. Links to your website from other websites, are known as backlinks. The more backlinks to your page, the better your ranking. If you really want to get good search engine ratings, it is necessary to put some work into creating as many backlinks as you can. We are talking about hundreds to thousands of backlinks. This is crucial, especially if you are in a market which is competitive.

Article Submission
Another method that is becoming increasingly common for adding backlinks is article submission. You can write some articles that are related to your website content and distribute them through article directories. For every submission, another backlink to your website is added through the reference box.

Directory Submission
You can use Directory Submission to get your website listed in directories. Doing so will help you get more targeted visitors, along with generating backlinks. For the best returns, be sure to submit your site to as many directories as you can.

Stephen Grisham, Sr. is a copy writer for InfoServe Media, LLC. InfoServe Media is a Houston Website hosting and custom Web site design company. They also provide domain registration, search engine optimization (SEO), Directory Submission, SSL certificates and installation and much more.

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By Stephen Grisham Sr.