Your Web Page Title, often referred to as your page Title Tag, is a very important factor to consider when optimizing your website to achieve high Google rankings. Get your Page Title Tags right and it is really going to help you get that 1st Page Google ranking.
What website designers usually do is just put your company name in the Web page title tags.
That is fine if you are just optimizing your website for your company name, but lets face it, most people do not know what your company name is, so by having just your company name in your webpage title it is not really doing you much good.
What you really want to do is to include your keywords in your pages titles, because that is what most people will be searching for.
The Title Text usually appears in the Blue Bar at the top of every web page.
Putting your Keywords in your Page Title is of utmost importance.
Imagine you are in a Library searching for a book on Internet Marketing, you will be faced with hundreds of books on Internet Marketing, what do you do next?
You would probably look at the titles printed on the spines of the books until you see the one that looks relevant to what you are searching for, you then look inside the book to see if it matches exactly what you need.
This is very similar to how Google works. First of all someone searches a keyword on Google e.g. Golf Balls. Google looks at all the web pages in its database that have the words 'Golf Balls' in the Page Titles (or as in our analogy - spines). If the web pages do not have the words Golf Balls in the Page Titles then it would be a major problem. You need to make it as easy as possible for Google to find your pages.
There are other factors Google uses, but you want to make your site as obvious as possible to Google when someone is searching for what you offer.
So, by putting your keywords in the Page Title the site stands a very good chance of getting listed when that term is searched.
Want to know more about how you can get your website listed on the 1st page of Google check out my Free Report: SEO Secrets
Leonardo Wood specialises in teaching website owners how to do their own SEO.
For Instant SEO Tips to Help You Get Your Website on the 1st Page of Google click: SEO Tips
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