Ensuring good placements for your web site in the major search engines is essential if your existing and potential clients are to find you.
If potential customers cannot find you they cannot buy either the products you are selling or the services you provide.
Web site promotion is like any other advertising activity undertaken, be it press, brochure or direct mail. A one-off press ad has little effect or even a well written sales letter perfectly targeted can often end up misplaced or in the waste bin. A planned promotional programme in either case will generate a higher return on investment.
A search engine optimisation programme consistently achieving top place rankings with relevant and appropriate submissions can help achieve these objectives.
Search Engine Optimisation, Placement, page and site promotion helps leverage the investment you have made in your site and like any other promotional activity makes a direct contribution to your bottom-line. Do you have what it takes to compete in a market?
The first step is to search the major search engines to see what types of websites are ranking for words which you deem to be important. For example, if mostly colleges, media, and government institutions are ranking for your most important terms it may be difficult to rank for those types of queries. If, on the other hand, the market is dominated by fairly average websites which are not strongly established brands it may be a market worth pursuing.
Keyword Research What keywords are people searching for? In addition to looking up search volumes for what keywords you think are important also take the time to ask past customers how they found you, why they chose you, and what issues were important to them in choosing you. Site Structure How should you structure your site?
Before drafting content consider what keywords are your most important and map out how to create pages to fit each important group of keywords within your site theme and navigational structure based on. market value logical breaks in market segmentation importance of ranking in building credibility / improving conversion rates On Page Optimization It is hard to rank for keywords that do not appear in your page content, so each page should be organized around the goal of ranking for a specific keyword phrase, with some related phrases and related keywords mixed into the page copy.
Link Building Search engines view links as votes, with some votes counting more than others. To get high quality links (that help your site rank better) you need to participate in the social aspects of your community and give away valuable unique content that people talk about and share with others.
Viral Marketing Link building is probably the single hardest and most time consuming part of an effective SEO campaign, largely because it requires influencing other people. But links are nothing but a remark or citation.
SEO projects are based on four fundamentals:
Business Objectives: Research and define the most useful keywords and phrases, mapping your business objectives in relation to the target audience. Appropriate search terms bring appropriate visitors likely to convert into leads, customers and ROI.
Search Engine Preparation: Apply clean, current-standard compliant HTML code to develop sites that search engines can easily read and index. We encourage a high ratio of content to code and a fast-loading, accessible search engine friendly structure.
Site Content and Structure: Search engines look for text content and respect structure. They are priority hungry. Results are more predictable if the site and content are structured.
Link Popularity: Google, Yahoo! and the other major search engines like to see sites that have clean, incoming links from other relevant sites. It's all about authority. Sites with strong authority linking to your site pass on their authority. It's a kind of 'quality by association'.
When it comes to the major search engines such as Yahoo!, Google and MSN, you'll want to be at the top end on your chosen keywords or keyword phrases. Failure to hit the first page on campaign-critical terms can severely damage your Internet presence, your strategic objectives and your overall business health and wellbeing.
iWeb Media are dedicated to your business's success, we employ carefully thought out and constructed method's using ethical and Best Practice.
There are many ways to increase your visitors, sales and traffic. Whatever your companies needs we are hear to support you and take your Sales strategies onto new heights.
For a no obligation consultation or quote please contact us today on info@theiwebmedia.com or visit http://www.theiwebmedia.com
ABOUT THE AUTHOR
Helene Hall is the CEO of iWeb Media. The complete solution to internet marketing exploiting the latest techniques and strategies to design the best possible web solutions for clients all around the world. SEO, website design and multimedia expertise at the highest quality.
Helene has worked within such companies as Toshiba, Lundbeck, Ashfield in2Focus, NHP Plc etc. She draws on 10 years of experience within Web design, programming, sales and marketing from the ground up. Having worked within the Sales and Marketing forces of some hugely successful companies she is able to translate her sales and marketing acrumen into a effective online strategies to increase revenue and profit for her clients.
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