SEO, stands for search engine optimization. It's trying to get the top rankings on search engines like Google and Yahoo!. SEO is an interesting beast, and is a huge study on it's own. What I find interesting about studying SEO is how you can use the good practices of SEO to form your business strategy. If you truly understand SEO, you will know that if you create something with SEO in mind, it's not throwing things against the wall and seeing if it sticks.
Let me explain. If you've been using search engines for a long time, you would see trends in the results. You will notice that, even though some sites are hugely popular, it doesn't show up in the search engine results pages (SERP) for every single term.
In fact most websites except for handful, only shows up on Google, for a handful of related terms. For example NoteBookReview.com is a popular laptop review website. It will show up for a bunch of laptop related searches because it has good content and has a lot of backlinks. However if you do any searches for MP3s Players, etc. NoteBookReview.com is no where to be found. You see that even though NoteBookReview.com is a huge technology review site, it still specializes in one are of technology.
Search engines is all about giving relevant results for a searched topic. Think about your mindset when you are going to do a search for something. You are most likely looking for one piece of information. You aren't trying to browse around a big site. You need that one piece of specialized information to satisfy your need for information. Google will not return you a "general" webpage for a "specialized" search.
It's been said that half of Google's searches are unique. Meaning no one has ever searched for the exact same term. Google is in the business of being the best at returning specialized information.
Why am I saying all of this? Quite simply your website and business have to be specialized to succeed. Your website should serve one purpose and one purpose only. Your website should be in a niche or sub-niche.
To learn more about business, success, internet marketing & making money online, Download your free ebook here. Make Money Business Opportunity Online
Article Source: http://EzineArticles.com/?expert=Quang_Van
Tidak ada komentar:
Posting Komentar