One of the best things using WordPress blogs (or any blogs) as your content management system is that they come with certain features that give them an advantage in the quest for high rankings and big traffic from the search engines.
Unfortunately however, they still aren't perfect, and there are many steps you need to take in order to ensure that your blog and it's content are ranking as highly as you desire in the major search engines.
Of course, high search engine rankings are a combination of both on page and off page factors. While many people work hard on getting links and building exposure through off page factors, they often overlook the most basic elements of search engine success, the on page factors.
This article is going to look at two tips for doing everything you can to ensure high rankings for your WordPress blog and all it's content.
Part 1: Permalinks
The first thing you need to do if you want the most traffic possible for your WordPress blog is to adjust your permalink structure.
The way you do this is by clicking on, in your WordPress Admin area, Settings on the left vertical menu, and then selecting Permalinks.
You'll see a number of options:
Default http://yourdomain.com/?p=123
Day and name http://yourdomain.com/2009/02/15/sample-post/
Month and name http://yourdomain.com/2009/02/sample-post/
Numeric http://yourdomain.com/archives/123
Options 1 and 4 have to be avoided like the plague. You MUST have your permalinks set so that the name of your post (and hopefully the keywords you're trying to target) appear inside your URL.
Another good permalink structure to use is select CUSTOM and enter:
/%category%/%postname%
Again it ensures that your keywords are going to appear in the URL rather than an arbitrary, NUMBER for the name of your post.
Part 2: Blog Post Titles
Once that's done you're ready to move on and start creating your post. This next tip relates to when you're actually on the write post page and making your content.
The first thing you need to do is create a quality post title. A quality blog post title is one that both appeals to your readers and satisfies the search engines such that they will rank your post for the keywords you want to rank for.
So say you're writing a post that you want to target the keyword "WordPress SEO" - an appropriate title might be:
"WordPress SEO: How To Perfectly Optimize Your Blog For Search Traffic"
This has the keyword in the title FIRST and also has an appealing "how to" headline type statement that is exciting and appealing to a potential reader. This ensures not only that your post will rank well, but when it DOES get the rankings, it will get clicked and your site will get viewed.
These are the first two steps to successful on page optimization of your WordPress blog content.
Having earned almost a million dollars over the past three years as an online marketer, Andrew Hansen is a leading expert in the field of blogging in niche markets. Get your free report on finding profitable niches and making thousands of dollars per month from them at http://crapcuttermarketing.com
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